Email Marketing
What makes a good subject line?
Subject lines are an important part of your email, so here's how to not mess them up.
Read More →
The GDPR is now in effect across the European Union. We've been working closely with affected clients, but now seems like a good time to post a wider update on what GDPR means for Taxi.
As with any online business, we have a responsibility for our customer's data — as a result of GDPR we've made a few tweaks to the language our Terms and Conditions and Privacy Policy, and also we've introduced a Data Processing Addendum. Behind the scenes we've held training for our team and ensured that our existing processes are all compliant.
By design, we ensure that Taxi avoids exposure to your customer/audience data wherever possible. Even complex content creation tasks, such as in-depth segmentation, can be achieved without Taxi having access to a specific user's personally identifiable information.
Therefore under the GDPR, we are neither a processor nor a controller of your customer data.
However, in our work with clients around this issue, we found sometimes it's easier all round to say we're one thing or the other — so for the purposes of GDPR we have processes in place to comply as a data processor when required.
We're registered with the ICO and you can find our details here.
We take your privacy and security seriously and you can find out more details here.
Using Taxi your email team can create and edit the content of your brand's email campaigns. That work may be performed by designers, copywriters, marketers, translators and even external contractors and agencies.
Enterprise features such as Link Tracking Management, Segmentation, Dynamic Content and Personalisation mean that even complex email production tasks can be executed using Taxi, without needing access to audience data.
Using Taxi to perform these tasks means you may be able to reduce the amount of people who need to have access to your sending platform, and therefore reduce the exposure of your audience data to just the team members who need to access it.
An integral feature to our Enterprise plans is control over user and team permissions. You can, for example, restrict the ability to export email content from Taxi into your ESP to specific individuals — this enables even tighter control on access to ESP functionality.
We recently launched 2FA and custom password settings for our Enterprise plans — if these features would be useful for your organisation please contact your Customer Success Manager and we'll enable them for you.
If we do work with your organisation as a Data Processor, we've introduced a tab in your Taxi Organisation Settings where you can keep us up to date with your Data Protection Officer (DPO)'s details, as well as a list of emergency data contacts.
If you have any queries about GDPR and Taxi, please do contact us.
Legal note - This blog post is for guidance only and doesn't represent a change to any existing legal agreements.
Taxi helps marketing teams make better quality email, quicker, at a larger scale.
